WHY WAS BIOSTEEL CREATED??

BUILT OUT OF NECESSITY

After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavors, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, we became dedicated to developing a new standard of quality for sports nutrition. Our original Pink Drink, which featured a straightforward, simple list of clean ingredients engineered to deliver the essential nutrients needed to power physical activity.

COMMERCIALIZED FROM DEMAND, GROWN FROM AUTHENTICITY

BioSteel’s clean, honest, and effective formulation quickly gained support and popularity in some of the most prominent pro sports locker rooms in North America, and eventually drew the attention of everyday sports nutrition consumers with an eye for quality products. The legacy of #DrinkThePink™ lives on in BioSteel’s Sports Hydration Mix.

Today, BioSteel™ is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel™ is the #1 choice for sports nutrition consumers globally.

BEVEGELSEN

BioSteel viser vei for den store bølgen innen sportsdrikker på markedet.
Vi snakker ikke bare om et produkt som er «sunnere for deg», men snarere om et produkt som gjør at sportsdrikker må omdefineres.
BioSteel er ubestridt på markedet, har med stolthet bidratt til å heve forventingskravet til sportsdrikker, og er blitt det aller mest kjøpte produktet innen profesjonell idrett.

VÅR OPPGAVE

Å utvikle de sunneste og tryggeste produktene av sin type. Kvalitetsingredienser samt et transparent, velfungerende og autentisk produkt – disse idealene har hjulpet BioSteel med å omdefinere sportsernæring og å øke kvalitetskravene overalt.

Og det er dette som har brakt oss til der hvor vi er nå.